Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: This felt like subscription economy 101.. I guess I expected more. :)
Top 3 Lessons:
- With subscriptions, product companies are replaced by companies who put the customer first.
- When we said newspapers and music were dead, what we were really saying is that the old business model was dead.
- The move from access to ownership means everyone is creating a subscription business. And the presence of sensors means even old manufacturers are embracing it. Schneider electric is making elevators default to most used floors for example.