2. BUY it! · Book Review Actions · Book Reviews · Career · Novel Concepts and Interesting Research · Self Improvement · Skills

BR 255: Range by David Epstein

Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I think this book is an important read as it is an antidote to the “start early and specialize as quickly as possible” advice that is sometimes peddled. While it might appear that David Epstein is against the notion of deliberate practice and specialization, I didn’t take it as such. Instead, his push is for us to appreciate breadth and the meandering path we might take to figure out what we want to specialize in. He makes the case (repeatedly) that the meandering path gives us the range to make the specialization count.

Top 3 Lessons:

1. Breadth of experiences are both key and undervalued. So, take the time to choose where you’d like to focus.

2. Lean into what your experiences have given you. And, also remember to lean into the experiences you are presented with. The dots only connect backward.

3. There is no such thing as “falling behind.” Comparisons are useless too. You are on your own unique path – one that will be defined by the range of skills you develop.

3. SHELF it · Book Review Actions · Book Reviews · Career · Psychology · Relationships

BR 247: The Algebra of Happiness by Scott Galloway

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: The Algebra of Happiness is a nice collection of his weekly newsletters with many nice nuggets. This book didn’t rank as high on my list as I’d already seen most of the content. I guess I was looking for something I hadn’t seen when I read the book.

Top Lessons:

  1. Hard work and lack of balance early in your career has a disproportionate impact later in your career. Speed matters. There’s no right way to do it. It involves trade offs.
  2. Most important decision you make is who you marry. Good sex is 10% of a good relationship but bad sex can be 90%. Aside from that, your values – especially on money matter a lot.
  3. The ratio of how much you sweat to watching others sweat is a leading indicator to success.
1. Read ASAP! · Career · Leadership · Management · Self Improvement

BR 237: Great at Work by Morten Hansen

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Morten Hansen kicks this book off sharing that he thinks of this book as the work accompaniment of the 7 Habits of Highly Effective People by Stephen Covey (he also has 7 work principles). As someone who thinks of the 7 Habits as the best book I’ve read, this is a bold claim. But, and here’s the best part, his book lives up. I found it insightful, useful, and applicable. This book was part of my end-of-year reflection and will be a big part of my “get better” themes for 2019. And, it is a book I wish I had when I started my career.

First 3 principles:

  1. “Do less, then obsess.” In sharing the difference between the South pole expeditions of Robert Scott and Ronald Amundsen, Morten Hansen makes an interesting point on focus. Amundsen focused completely on one form of transportation – dogs – while Robert Scott struggled with five.
  2. “Redesign your work for value.” Cutting priorities isn’t enough. We need to obsess about value. Value = Benefits to others x effectiveness x efficiency.
  3. “Passion + Purpose.” Purpose is when you make valuable contributions to others or society that you find meaningful and doesn’t do harm. Purpose asks what can I contribute while passion asks the opposite. Match both.

Every principle resonated.

1. Read ASAP! · Career · Marketing · Skills

BR 236: This is Marketing by Seth Godin

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: “Marketers help drive change for the people they serve. Change happens with trust and tension.” All of Seth’s work drives home a few vital points – if we seek to drive change for people we serve, we are marketers. And, in the long run, our ability to be good marketers comes from consistently acting in a way that wins trust. And, we win trust by behaving in a trustworthy manner in whatever we do.

In many ways, Seth’s book was a “1 – Read ASAP” before it even showed up at my table because Seth has won my trust through years of daily writing on his excellent blog. His brand shines through. I expected it to change how I think about marketing.. and it did.

Finally, in the spirit of being targeted at an audience, this book is for fans of Seth’s blog. And, it delivers if you are one. :)

Top 3 Lessons:

  1. The famous adage about people buying a hole versus a drill still misses the point. People don’t buy the hole, they buy the shelf, cleanliness, and eventually the satisfaction of being clean. People buy experiences.
  2. The symbols and logos you use are part of your brand – a set of expectations. Brand is a set of associations that people care about.Direct marketing involves measuring everything. Brand doesn’t. Refuse to measure brand marketing – you should only do it if you are willing to be consistent and patient.People associate frequency with trust. Don’t change ads or what you’re communicating when you are tired. :) (Question for myself – what is my brand? What are the consistent messages?)
  3. In the 1960s, legendary salesman and coach Zig Ziglar used to sell pots and pans. The standard approach for a salesperson at the time was to hit a new town, sell as many pots and pans over the course of a day, and drive out to the next one. However, Zig did it differently. When he picked a town, he moved in for a few weeks. He made sure he got the early adopters his colleagues got on day one. But, then, he stayed long enough to make friends, organize dinners, and get to know the community. As his behavior was so unusual, he began winning the trust of the folks on the other side of the chasm until he’d successfully sold his wares to anyone in the town who had a need for them. The magic of Zig’s approach was to intentionally commit to being patient to make the change he sought to make.
1. Read ASAP! · Career · Leadership · Parenting · Psychology · Relationships · Self Improvement · Skills

BR 233: Non violent communication by Marshall Rosenberg

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Simple, profound, life changing. Someone I know describes this as “algebra” for communication – a must read for anyone who communicates (i.e. all of us). I think that’s a great description. Putting this book to action will be my top focus in 2019.

Top 3 Lessons:

  1. Keeping observation and evaluation separate in our thinking and communication is one of the hardest things to do. There’s a time to observe and a time to evaluate – almost never a good idea to do both at the same time.Words like always and never communicate evaluation. Communicating observations can be powerful.
  2. I feel is often misused when we use it so say things we think. “I feel I’ve been mistreated” or I feel misunderstood or I feel you..
  3. We don’t know how to communicate needs. :) empathic listening is all about listening to feelings and needs.
2. BUY it! · Career · Novel Concepts and Interesting Research · Philosophy

BR 231: Tribe of Mentors by Tim Ferris

Category: 2 – BUY it!* (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: An enjoyable book with many nuggets of life advice that will likely resonate with you depending on when you read it.

Not top, but the first 3 Lessons:

  1. Susan Cain – “You will hear so many stories of people who risked everything in order to achieve this or that goal, especially creative goals. But I do not believe that your best creative work is done when you’re stressed out because you’re teetering on the edge of bankruptcy or other personal disasters. Just the opposite. You should set up your life so that it is as comfortable and happy as possible — and so that it accommodates your creative work.”
  2. Tim Urban – “Society loves to glorify the “you-as-CEO” paths and make people who don’t want to be the CEO of their own career feel inferior about their path, but neither of these paths is inherently better or worse than the other — it just depends on your personality, your goals, and what you want from a lifestyle. There are some super smart, talented, special people whose gifts are best expressed as CEO and others whose are best expressed when someone else is worrying about keeping the lights on and you can just put your head down and focus on your work. Likewise, there are some people who need to be CEO to find their work fulfilling and others for whom being CEO and having their work bleed into everything is a recipe for misery.”
  3. Graham Duncan – “I like to think about careers through Dan Siegel’s model of a river flowing between two banks, where one side is chaos and the other side is rigidity.. It’s critical to remember you can always choose to course-correct and swim toward structure or chaos, apprenticeship or freedom, depending on what you need at that moment, what tempo and phase of your career you want to be in, which riverbank you’re coming from and where you want to go.” Advice to himself – be more patient with the rigid side where you’ll likely find yourself in your early life.”

There are literally the first 3 quotes from my book notes. There are many ideas that have stuck with me. R

1. Read ASAP! · Business · Career · Skills

BR 228: The Pyramid Principle by Barbara Minto

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This is my second review of this book after a first read ~7-8 years ago as it felt like I was reading this for the first time. I decided to re-read this book as I was getting some feedback about a lack of clarity in a couple of strategy documents I presented at work. This book made a marked change in my outputs in the second half of the year by simply pushing me to commit to rewriting once I put the ideas down. It is book I’m going to be reading again.

Top 3 Lessons:

  1. “For the average business or professional writer, producing more literate memos and reports does not mean writing shorter sentences or choosing better words. Rather, it means formally separating the thinking process from the writing process, so that you can complete your thinking before you begin to write.”
  2. As a consequence of the above learning, expect to break up with the first draft. The challenge – “Once you put ideas in writing, they take on an incredible beauty in the author’s eyes. They seem to glow with a fine patina that you will be quite reluctant to disturb.”
1. Read ASAP! · Bio/Autobiographies · Book Review Actions · Book Reviews · Career · Psychology · Self Improvement · Skills · Sports

BR 227: The Art of Learning by Josh Waitzkin

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Awesome book by a former national chess champion and child prodigy who then became a Martial arts champion. The depth of insight in this book blew me away.

Top 3 Lessons: Going to go with my top 5 instead :)

  1. Investing in loss. The gifted boxer with a fabulous right and no left will get beat up while he tries the jab. And, the excellent soccer player with no left foot will be significant less effective while she invests in it. And, yet, investing in loss is the only way forward.
  2. Amateur chess coaches start by teaching their students opening variations. Students learn by memorizing the “right” openings and by avoiding problematic ones. Expert chess coaches, on the other hand, start with the lowest amount of complexity. They start with just three pieces on the chess board – king and pawn versus a king. Then, they might substitute a pawn with a bishop or rook.Piece by piece, expert coaches build an understanding of the power of each piece and a comfort with space on the chess board. Over time, they add more pieces to the board and build their student’s understanding of the game from first principles.
  3. It is Chen’s opinion that a large obstacle to a calm, healthy, present existence is the constant interruption of our natural breathing patterns. A thought or ringing phone or honking car interrupts an out-breath and so we stop and begin to inhale. Then we have another thought and stop before exhaling. The result is shallow breathing and deficient flushing of carbon dioxide from our systems, so our cells never have as much pure oxygen as they could. Tai Chi meditation is, among other things, a haven of unimpaired oxygenation.
  4. A woman was about to cross the 33rd street in New York City. As she was about to cross, she looked the wrong way and took a step forward. But, a bicyclist she didn’t see swerved and narrowly missed her. She fell.Instead of taking a step back to the pavement, however, she began screaming at the bicyclist. This turned out to be an unfortunate error as a taxicab followed the bicyclist a few seconds later and hit her.

    There’s a saying that it takes at least 7 consecutive mistakes or unfortunate occurrence for a plane crash to occur. And, we’ve all likely witnessed downward spirals of varying degrees of severity. For example, we see it frequently in sports when talented sportsmen fall apart once they make a mistake on a big stage.

    In all these spirals, it is not the first mistake that counts. Instead, it is when we get caught in the emotions of the moment – anger, annoyance, fear – and refuse to move on. That’s when we commit the second, third and the costly fourth mistake.

    It is much easier to write about avoiding downward spirals than it is to do it – especially if you are given to bursts of emotions. But, in these critical moments, the only way out is to recognize you’ve made a mistake, stop, take a few deep breaths and snap out of the emotion as quickly as possible.

  5. “Learners and performers come in all shapes and sizes. Some are aggressive, others are cautious. Some of us like questions, others prefer answers. Some bubble with confidence, always hungering for a challenge, while others break into a sweat at the notion of taking on something new. Most of us are a complicated mix of greys.We have areas of stability and others in which we are wobbly. In my experience the greatest of artists and competitors are masters of navigating their own psychologies, playing on their strengths, controlling their tone of battle so that it fits with their personalities.I have found that in the intricate endeavors of competition, learning, and performance, there is more than one solution to virtually every meaningful problem. We are unique individuals who should put our own flair in everything we do.”
2. BUY it! · Book Review Actions · Book Reviews · Career · Creativity · Novel Concepts and Interesting Research · Psychology

BR 222: When by Dan Pink

Category: 2 – BUY it!* (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Dan Pink, like the Heath brothers, is a specialist at condensing tons of great research into a few digestible ideas. He does that again by bringing together a ton of great research on timing with “When.”

Top 3 Lessons: I’ve gone with 5 as there were many cool nuggets.

  1. All studies on energy show a spike in the morning, a trough in the afternoon and a rebound in the evening. This is because nearly 70% of the population are “larks” and have spikes in the morning (stays true for most of life except in our teenage years – where most of us become “owls”). The afternoon trough is dangerous – more surgery mistakes, more accidents, and lower test scores.
  2. American Association of Pediatrics in 2014 and even the CDC have issued guidance that middle schools and upward should have starting times after 830. Starting early for kids who are going through prime owl years is a recipe for lower test scores, tardiness, less learning and even more accidents.
  3. Endings matter a lot. At the end of your week, note what you have accomplished, plan the next day, and send a thank you to someone.
  4. Managers email response time to their subordinates was a leading indicator of their subordinates happiness. (Fascinating)
  5. Living in the present isn’t always great advice. Instead, life requires us to integrate our past, present and future.
1. Read ASAP! · Book Review Actions · Book Reviews · Career · Leadership · Parenting · Psychology · Self Improvement

BR 218: Mindset by Carol Dweck

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This is a seminal work. The concept underlying this is the same as in Marilee Adams’ book – Change Your Questions, Change Your Life. However, this makes the case for a growth mindset by adding a ton of well researched examples and a lot of scientific rigor.

Mindset is central to how we approach things. And, we always have a choice between fixed mindsets and growth mindsets.

The belief that people/adults cannot change wreaks a lot of havoc in the world. Here’s hoping more folks read this book.

Top 3 Learnings:

1. Companies are better off reminding manager’s about Growth mindset first before doing any kind of training.

2. The best environments combine challenge and nurture. They involve high standards in an environment of trust.

3. Praise children for effort, not ability. When a child does something fast and perfect, Carol says – “sorry that was so easy and a waste of your time.”