1. Read ASAP! · Bio/Autobiographies · Book Review Actions · Book Reviews · Leadership · Management

BR 254: The Ride of a Lifetime by Bob Iger

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This book is to corporate leaders what “Shoe Dog” is to sports entrepreneurs and “The Hard Things About Hard Things” is to tech entrepreneurs. Surprisingly candid, incisive, and insightful. A phenomenal read – the sort of book that should be mandatory reading in every graduate school of business.

Top 3(+) Lessons: 

1. There’s a wonderful story about how Bob got Roy Disney to waive off a lawsuit against him early in the book. The lawsuit was a culmination of years of perceived slights and pent up frustration against the Disney board and leadership. Bob gave Roy the title of Chairman Emeritus, a small consulting fee, and an office at Disney. While folks criticized Bob for bending over to Roy’s demands, Bob shared that most people just want a bit of respect. And, in difficult situations, it is so important to not let our ego get in the way of that happening.

2. I love how straightforward Bob is through the course of the book. There is no false humility. He believed he deserved to be CEO, hated that he was made to go through the ringer for it, and made it count when he got the chance.

3. That said, he also demonstrated a lot of patience as he went through a series of changes and acquisitions before getting the job. He was 54 when he finally became CEO.. and, boy, did he make it count.

4. “Avoid getting into the business of manufacturing trombone oil. You may become the greatest manufacturer of trombone oil in the world, but in the end, the world only consumes a few quarts of trombone oil a year.”

5. There was an incredible anecdote about how he pulled the plug on the Twitter acquisition on the sunday before the deal was announced. “It just didn’t feel right” – he’d earned the right to trust his gut by then.

6. When faced with expected internal resistance about Disney+, he convinced the Board to change all executive bonus agreements to a rating decided by him on how much they were contributing to the shift to streaming. Another brave move.

 

1. Read ASAP! · Book Review Actions · Book Reviews · Creativity · Design · Novel Concepts and Interesting Research · Technology

BR 249: Alchemy by Rory Sutherland

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Book of the year. It’s impact on me was as follows – every time I hear someone say “that makes sense – should work” or something similar, I stop in my tracks and remind myself that things that the idea that things that make sense should work is a falsehood.” Alchemy has put in a reminder as strong as any that things that work don’t need to make sense and that a dash of alchemy is often what we need to solve problems. In that sense, its impact on me was profound.

Top 3 Lessons: 

1. The opposite of a good idea is often a good idea. The most successful supermarkets post recession were either really cheap or really expensive. Luxury brands work. So do mass market ubiquitous ones.

2. The Earl of Sandwich asked for a type of food that would allow him to eat without leaving the gambling table. The sandwich since has received mass adoption. But innovation happens at the edges. Not for the average user.

3. Why do we have reason? So many animals have survived just fine without it and evolution doesn’t plan for the future and predict reason will be necessary for us to send someone to the moon. One interesting theory is that we developed reason as a way of justifying our actions to others – a necessary investment in a legal and PR department in a highly social species.

It is honestly really hard to bring this down to a top 3.

1. Read ASAP! · Book Review Actions · Book Reviews · Novel Concepts and Interesting Research

BR 246: The Diet Myth by Tim Spector

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: A must read. Tim Spector is a geneticist who does a fantastic job tackling the many myths that surround nutrition. This is a book I’ve recommended in every conversation about diet since.

Top 3 Lessons:

1. There is no perfect diet because it is an interaction between the person’s gut microbes and the food. Everyone reacts to different things differently.

2. Focus on natural, plant based, foods, Milk and food with living bacteria (yoghurt, cheeses), etc., are recommended. You won’t go wrong with diet that worked for your grandmother. Everything is best in moderation.

3. Avoid artificial/synthesized food, vitamins, and antibiotics.

1. Read ASAP! · Book Review Actions · Book Reviews · Fiction · Technology

BR 239: Ready Player One by Ernest Cline

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Comments: Ready Player One was a fun and riveting read that I’m sure I’m going to revisit. The book has a lot of references to 80s pop culture that I didn’t get – it still was that good. Great fiction transports you to a different world – and, as I was reading Ready Player One, I felt fully immersed in the world created by Gregarious Simulation Systems.

It changed my point of view on Virtual Reality from a skeptic to someone who believes it is likely to change how we think of life on this planet. It also inspired me to read more fiction.

1. Read ASAP! · Career · Leadership · Management · Self Improvement

BR 237: Great at Work by Morten Hansen

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Comments: Morten Hansen kicks this book off sharing that he thinks of this book as the work accompaniment of the 7 Habits of Highly Effective People by Stephen Covey (he also has 7 work principles). As someone who thinks of the 7 Habits as the best book I’ve read, this is a bold claim. But, and here’s the best part, his book lives up. I found it insightful, useful, and applicable. This book was part of my end-of-year reflection and will be a big part of my “get better” themes for 2019. And, it is a book I wish I had when I started my career.

First 3 principles:

  1. “Do less, then obsess.” In sharing the difference between the South pole expeditions of Robert Scott and Ronald Amundsen, Morten Hansen makes an interesting point on focus. Amundsen focused completely on one form of transportation – dogs – while Robert Scott struggled with five.
  2. “Redesign your work for value.” Cutting priorities isn’t enough. We need to obsess about value. Value = Benefits to others x effectiveness x efficiency.
  3. “Passion + Purpose.” Purpose is when you make valuable contributions to others or society that you find meaningful and doesn’t do harm. Purpose asks what can I contribute while passion asks the opposite. Match both.

Every principle resonated.

1. Read ASAP! · Career · Marketing · Skills

BR 236: This is Marketing by Seth Godin

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Comments: “Marketers help drive change for the people they serve. Change happens with trust and tension.” All of Seth’s work drives home a few vital points – if we seek to drive change for people we serve, we are marketers. And, in the long run, our ability to be good marketers comes from consistently acting in a way that wins trust. And, we win trust by behaving in a trustworthy manner in whatever we do.

In many ways, Seth’s book was a “1 – Read ASAP” before it even showed up at my table because Seth has won my trust through years of daily writing on his excellent blog. His brand shines through. I expected it to change how I think about marketing.. and it did.

Finally, in the spirit of being targeted at an audience, this book is for fans of Seth’s blog. And, it delivers if you are one. :)

Top 3 Lessons:

  1. The famous adage about people buying a hole versus a drill still misses the point. People don’t buy the hole, they buy the shelf, cleanliness, and eventually the satisfaction of being clean. People buy experiences.
  2. The symbols and logos you use are part of your brand – a set of expectations. Brand is a set of associations that people care about.Direct marketing involves measuring everything. Brand doesn’t. Refuse to measure brand marketing – you should only do it if you are willing to be consistent and patient.People associate frequency with trust. Don’t change ads or what you’re communicating when you are tired. :) (Question for myself – what is my brand? What are the consistent messages?)
  3. In the 1960s, legendary salesman and coach Zig Ziglar used to sell pots and pans. The standard approach for a salesperson at the time was to hit a new town, sell as many pots and pans over the course of a day, and drive out to the next one. However, Zig did it differently. When he picked a town, he moved in for a few weeks. He made sure he got the early adopters his colleagues got on day one. But, then, he stayed long enough to make friends, organize dinners, and get to know the community. As his behavior was so unusual, he began winning the trust of the folks on the other side of the chasm until he’d successfully sold his wares to anyone in the town who had a need for them. The magic of Zig’s approach was to intentionally commit to being patient to make the change he sought to make.
1. Read ASAP! · Career · Leadership · Parenting · Psychology · Relationships · Self Improvement · Skills

BR 233: Non violent communication by Marshall Rosenberg

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Comments: Simple, profound, life changing. Someone I know describes this as “algebra” for communication – a must read for anyone who communicates (i.e. all of us). I think that’s a great description. Putting this book to action will be my top focus in 2019.

Top 3 Lessons:

  1. Keeping observation and evaluation separate in our thinking and communication is one of the hardest things to do. There’s a time to observe and a time to evaluate – almost never a good idea to do both at the same time.Words like always and never communicate evaluation. Communicating observations can be powerful.
  2. I feel is often misused when we use it so say things we think. “I feel I’ve been mistreated” or I feel misunderstood or I feel you..
  3. We don’t know how to communicate needs. :) empathic listening is all about listening to feelings and needs.
1. Read ASAP! · History · Novel Concepts and Interesting Research · Psychology

BR 230: Skin in the Game by Nassim Taleb

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Comments: Albert Wenger has a great post explaining why you should read “Skin in the Game” that sums up my thoughts. Nassim Taleb is a brilliant jerk and it comes through in the book. There are moments of brilliance that make it well worth the experience and then there are moments when you are left shaking your head at his desire to pick fights and insult people for the sake of doing so. Albert also makes a great point at the end about reading books from folks we may not always agree with – “This is a good moment to point out that we should all seek out writers with whom we disagree at least some of the time. If we only read books by authors where we agree with every one of their tweets, why bother? What are we expecting to learn? Too many times we are letting our emotional reaction to something an author has said or done stand in the way of engaging with their arguments. Taleb certainly provokes a strong reaction at times, but by all means read “Skin in the Game” nonetheless.”

Top 3 Lessons:

  1. When someone says it is good for you when it is also good for them and when they don’t face downside, it isn’t good for you.
  2. Better fences make better neighbors. It is easier for people to like each other as neighbors than roommates. Interventionists keep trying to get people to not act sectarian when being sectarian is in our nature. Better to use that to keep groups and design systems that encourage us to work with each other. (Powerful implications in management and life)
  3. Loss aversion doesn’t exist (big statement!). The flaw in psychology papers is to believe that the subject doesn’t take any other tail risks anywhere outside the experiment and will never take tail risks again. The idea of “loss aversion” have not been thought through properly –it is not measurable the way it has been measured (if at all mesasurable). Say you ask a subject how much he would pay to insure a 1% probability of losing $100. You are trying to figure out how much he is “overpaying” for “risk aversion” or something even more stupid, “loss aversion”. But you cannot possibly ignore all the other present and future financial risks he will be taking. You need to figure out other risks in the real world: if he has a car outside that can be scratched, if he has a financial portfolio that can lose money, if he has a bakery that may risk a fine, if he has a child in college who may cost unexpectedly more, if he can be laid off. All these risks add up and the attitude of the subject reflects them all. Ruin is indivisible and invariant to the source of randomness that may cause it.
1. Read ASAP! · Business · Career · Skills

BR 228: The Pyramid Principle by Barbara Minto

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Comments: This is my second review of this book after a first read ~7-8 years ago as it felt like I was reading this for the first time. I decided to re-read this book as I was getting some feedback about a lack of clarity in a couple of strategy documents I presented at work. This book made a marked change in my outputs in the second half of the year by simply pushing me to commit to rewriting once I put the ideas down. It is book I’m going to be reading again.

Top 3 Lessons:

  1. “For the average business or professional writer, producing more literate memos and reports does not mean writing shorter sentences or choosing better words. Rather, it means formally separating the thinking process from the writing process, so that you can complete your thinking before you begin to write.”
  2. As a consequence of the above learning, expect to break up with the first draft. The challenge – “Once you put ideas in writing, they take on an incredible beauty in the author’s eyes. They seem to glow with a fine patina that you will be quite reluctant to disturb.”
1. Read ASAP! · Bio/Autobiographies · Book Review Actions · Book Reviews · Career · Psychology · Self Improvement · Skills · Sports

BR 227: The Art of Learning by Josh Waitzkin

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Comments: Awesome book by a former national chess champion and child prodigy who then became a Martial arts champion. The depth of insight in this book blew me away.

Top 3 Lessons: Going to go with my top 5 instead :)

  1. Investing in loss. The gifted boxer with a fabulous right and no left will get beat up while he tries the jab. And, the excellent soccer player with no left foot will be significant less effective while she invests in it. And, yet, investing in loss is the only way forward.
  2. Amateur chess coaches start by teaching their students opening variations. Students learn by memorizing the “right” openings and by avoiding problematic ones. Expert chess coaches, on the other hand, start with the lowest amount of complexity. They start with just three pieces on the chess board – king and pawn versus a king. Then, they might substitute a pawn with a bishop or rook.Piece by piece, expert coaches build an understanding of the power of each piece and a comfort with space on the chess board. Over time, they add more pieces to the board and build their student’s understanding of the game from first principles.
  3. It is Chen’s opinion that a large obstacle to a calm, healthy, present existence is the constant interruption of our natural breathing patterns. A thought or ringing phone or honking car interrupts an out-breath and so we stop and begin to inhale. Then we have another thought and stop before exhaling. The result is shallow breathing and deficient flushing of carbon dioxide from our systems, so our cells never have as much pure oxygen as they could. Tai Chi meditation is, among other things, a haven of unimpaired oxygenation.
  4. A woman was about to cross the 33rd street in New York City. As she was about to cross, she looked the wrong way and took a step forward. But, a bicyclist she didn’t see swerved and narrowly missed her. She fell.Instead of taking a step back to the pavement, however, she began screaming at the bicyclist. This turned out to be an unfortunate error as a taxicab followed the bicyclist a few seconds later and hit her.

    There’s a saying that it takes at least 7 consecutive mistakes or unfortunate occurrence for a plane crash to occur. And, we’ve all likely witnessed downward spirals of varying degrees of severity. For example, we see it frequently in sports when talented sportsmen fall apart once they make a mistake on a big stage.

    In all these spirals, it is not the first mistake that counts. Instead, it is when we get caught in the emotions of the moment – anger, annoyance, fear – and refuse to move on. That’s when we commit the second, third and the costly fourth mistake.

    It is much easier to write about avoiding downward spirals than it is to do it – especially if you are given to bursts of emotions. But, in these critical moments, the only way out is to recognize you’ve made a mistake, stop, take a few deep breaths and snap out of the emotion as quickly as possible.

  5. “Learners and performers come in all shapes and sizes. Some are aggressive, others are cautious. Some of us like questions, others prefer answers. Some bubble with confidence, always hungering for a challenge, while others break into a sweat at the notion of taking on something new. Most of us are a complicated mix of greys.We have areas of stability and others in which we are wobbly. In my experience the greatest of artists and competitors are masters of navigating their own psychologies, playing on their strengths, controlling their tone of battle so that it fits with their personalities.I have found that in the intricate endeavors of competition, learning, and performance, there is more than one solution to virtually every meaningful problem. We are unique individuals who should put our own flair in everything we do.”