Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: This may be one of my favorite business books of all time. An early contender for book of the year. I think it is the sheer number of insightful ideas about leadership and creating memorable experiences for others that sets this book apart. I tend to be biased toward books that share frameworks vs. lists of ideas. This is a clear exception to the rule. While there is a loose framework (“unreasonable hospitality”), Will’s use of short stories and anecdotes to make his point and deliver an incredible amount of wisdom per page make this book special.
Insights that resonated:
(1) “Language creates culture.” The book had many references to the unique language they used. “Make the charitable assumption,” “be the swan,” “constant, gentle pressure” etc. A great reminder about the importance of language in shaping culture or how we do things here.
(2) This speech from a GM at USG was on point – “I’m excited to be here; I believe in and love this restaurant with all my heart. I’m also clear about what my job is, which is to what’s best for the restaurant, not to do what’s best for any of you. More often than not, what’s best for the restaurant will include doing what’s best for you. But the only way I can take care of all of you as individuals is by always putting the restaurant first.”
(3) Two things happen when the best leaders walk into a room. The people who work for them straighten a little, making sure that everything’s perfect – and they smile, too. That’s how we were with Floyd.” | Will Guidara on working with the late Indian chef Floyd Cardoz in “Unreasonable”
There were so many great quotes from the book. A true pleasure to read.