3. SHELF it · Book Review Actions · Design

BR 243: Microinteractions by Dan Saffer

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: An interesting book on the importance of getting the small details in Ux design right.

Top 3 Lessons:

1. When microinteractions are done well, you get to design “signature moments” – e.g. “You’ve got Mail.”

2. The more frequent the microinteraction, the more visible it should be.

3. The best, most elegant, microinteractions are often those that allow users a variety of verbs with the fewest possible nouns. E.g. users can enter any credit card and the field auto detects which one it is (versus asking users to select a credit card first).

Book notes here

3. SHELF it · Bio/Autobiographies · Book Review Actions · Book Reviews · Business · Management · Psychology

BR 242: Principles by Ray Dalio

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This is going to be a controversial rating for a book that has been lauded a fair bit in the mainstream media. Ray Dalio is a legendary investor and is clearly very smart. I just happened to follow his work via his videos and his “Principles” website after having done a case on Bridgewater in graduate school. So, a lot of the book wasn’t new to me. It would be in the “Buy it” category otherwise.

Top 3 Lessons: 

1. Ray Dalio’s success built on investing since he was 12 + reflecting on experiences + approaching every decision with a fear of being wrong (never being over confident).

2. First order and second order consequences are often in opposition. Unhealthy food has a good first auto consequence but a bad second out a consequence.
Question – Will you choose a painful healthy route or an unhealthy comfortable delusion?

3. Managers are engineers. They focus on setting up the machine to create the outcomes they seek. Build systems first, then put people in.

Book notes here

3. SHELF it · Book Review Actions · Book Reviews · Fiction · Relationships

BR 238: The Book of Unknown Americans by Cristina Henriquez

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I read this over the holidays at the end of the year. It is a beautiful, poignant, story of a Mexican family who made it over the border to live a better life in the United States. I read it as a friend shared it as among her favorite books of the moment. Books have this magical ability to open your eyes to what someone else is going through.

This book does just that.

3. SHELF it · Money

BR 235: The Ivy Portfolio by Meb Faber

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Interesting compilation of how endowment managers of the best Ivy league endowments manage their money. Very applicable to personal investing and offers a sliding scale of actions depending on how actively you want to manage your money.

Top 3 Lessons:

  1. Ivy portfolio is 20% each for
    • us stocks
    • International stocks (VWO has emerging stocks or GWX, EWX)
    • Bonds (consider TIPS)
    • Commodities – DBC, GSG (international) – could also do DBA, DBB, DBE, DBP
    • Real estate – VNQ, RWX (foreign real estate), IGF (infrastructure)
  2. If you really want to buy individual stocks, all institutional investors disclose their individual stock holdings. Why would you not follow them?

Book notes here.

3. SHELF it · Business · Entrepreneurship · Technology

BR 234: Subscribed by Tien Tzou

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This felt like subscription economy 101.. I guess I expected more. :)

Top 3 Lessons:

  1. With subscriptions, product companies are replaced by companies who put the customer first.
  2. When we said newspapers and music were dead, what we were really saying is that the old business model was dead.
  3. The move from access to ownership means everyone is creating a subscription business. And the presence of sensors means even old manufacturers are embracing it. Schneider electric is making elevators default to most used floors for example.

Book notes here.