Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: Robert Cialdini doesn’t disappoint with this book. Well researched and well delivered piece of work. Lots of little nuggets and learnings.
Top 3 Learnings:
1. I recently blogged about ‘Even a penny will help’. And I am sure you will see more of these nuggets pop up.
2. Another one I remember is that we negotiate better when we are happy. Staying positive is of extreme importance to serial negotiators.
3. Our desire to be ‘consistent’ with who we have been in the past is very important to us. Hence, it matters a lot to us that we keep promises we made in the past, act in accordance to the way we behaved in the past.
4. Social proof matters a lot. The wisdom of the crowd does matter.
5. The best way to get people to buy into a big decision is to have them buy into smaller bits first. Before you request people to join a campaign to add more speed breakers for example, requesting them put up a sticker on their door that says ‘we love safe drivers’ (seemingly harmless step) goes a long way in increasing their probability of saying yes.
and many more..
(I took the liberty to exceed ‘3’ thanks to the nature of the small bite sized learnings in the book. Definitely Enjoyable..)
Marler's Observatory 