3. SHELF it · Business · Design

BR 285: The Secret Lives of Customers by David Scott Duncan

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This book attempts to bring the idea of “Jobs to be done” to life with a story about a company that lost its way as it pursued hyper growth. It was an interesting read and one that I might come back to as I figure out how to apply “jobs to be done.”

Insights that resonated: 

(1) Customers hire our products to get specific jobs done – the more we understand these jobs, the more success we’ll find building the right solutions.