3. SHELF it · Book Review Actions · Book Reviews · Marketing · Novel Concepts and Interesting Research

BR 93: The Purple Cow by Seth Godin


Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I love Seth’s daily blogs more than I do his books – for some reason. I think the daily dose of “Seth-spiration” is something that just doesn’t come off as much in his book.

Top 3 Learnings:

1. Innovation is the only way forward. We have to create an offering that’s a ‘purple cow’ i.e. extremely special!

2. Companies often lose focus after creating a purple cow. They sacrifice uniqueness for profits. E.g.: Starbucks

3. Many memorable examples of companies that have created such incredible products. One that comes to mind is Schindler Elevators which¬†ask you to type in the floor you’d like to get to first and then directs you to the list that would take you there fastest – thereby saving valuable lift space. (now commonplace)

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