Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: Another masterclass by the Heath brothers. This book is a gold mine of learnings, stories and inspiration – under the excuse of ‘Change’. Switch aims to describe how to drive change when change is hard.
Top 3 Learnings:
If I went down the learnings path, I would go on forever. At the time of writing, I have already featured 2 book learnings here , here and here. And many more to come. Rest assured, this book is top class.
2 lines that have stuck..
1. What looks like a people problem is often a situation problem.
2. What looks like resistance is often a lack of clarity.
And of course, the learning on Elephants and Riders is a paradigm shifter!
Marler's Observatory 