1. Read ASAP! · Book Review Actions · Book Reviews · Novel Concepts and Interesting Research · Psychology

BR 92: Switch by Chip and Dan Heath

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Another masterclass by the Heath brothers. This book is a gold mine of learnings, stories and inspiration – under the excuse of ‘Change’. Switch aims to describe how to drive change when change is hard.

Top 3 Learnings:

If I went down the learnings path, I would go on forever.  At the time of writing, I have already featured 2 book learnings here , here and here. And many more to come. Rest assured, this book is top class.

2 lines that have stuck..

1. What looks like a people problem is often a situation problem.

2. What looks like resistance is often a lack of clarity.

And of course, the learning on Elephants and Riders is a paradigm shifter!

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