Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: Very good book if you like sales. Gives you simple steps that you can implement. Very useful for anybody who feels they are constantly trying to sell ideas (which is everybody in my point of view but then again.. :)). It had a collection of clear principles that involve building credibility with a client, building credibility in an industry with thought through examples.
Marler's Observatory 