Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: Great book. In many ways, it felt like a continuation of ‘The Tipping Point’ by Malcolm Gladwell but is a fantastic stand alone as well. It is exceptional as it brings about a framework for ideas that stick that is not too hard to apply in our own lives if we are disciplined enough.
What to expect: Lots of examples and proof that the ‘SUCCES’ principle is what makes great ideas stick. Great ideas are S(imple), U(nexpected), C(oncrete), C(redible), E(motional) and are packaged in a S(tory).