2. BUY it! · Book Review Actions · Book Reviews · Management · Novel Concepts and Interesting Research · Psychology

BR 39: Made to Stick by Chip and Dan Heath

Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Great book. In many ways, it felt like a continuation of ‘The Tipping Point’ by Malcolm Gladwell but is a fantastic stand alone as well. It is exceptional as it brings about a framework for ideas that stick that is not too hard to apply in our own lives if we are disciplined enough.

What to expect: Lots of examples and proof that the ‘SUCCES’ principle is what makes great ideas stick. Great ideas are  S(imple), U(nexpected), C(oncrete), C(redible), E(motional) and are packaged in a S(tory).

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