1. Read ASAP! · Book Review Actions · Book Reviews · Career · Money

BR 310: The Algebra of Wealth by Scott Galloway

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I debated whether this was a category 1 or a category 2. I eventually went with category 1 because it had a lot of earned wisdom. Lots of great insight – a particularly good book for someone who is thinking about these early in their career. I wish I’d had the opportunity to read it in my 20s.

Insights that resonated: 

(1) Most people are going to get wealthy slowly as a function of their ability to deploy capital that compounds over time.

(2) Always watch your burn. A dollar saved is more valuable than a dollar earned (thanks to taxes). Being able to live simply goes a long way in our ability to accumulate wealth. And if there’s one personal finance habit that helps above all others, it is tracking our spending.

(3) To build a great career, don’t follow your passion. Follow your talent. Then work hard at it – being out of balance in your 20s and 30s often gives us balance in our 30s and 40s. Get into the office, do the work.

(4) Diversify. Start with ETFs that cover the stock market. In time, make sure you’re exposed to different kinds of risks. Scott advocates testing buying and holding individual stocks we have conviction in with <=20% of our portfolio. He is also a proponent of real estate investing if you can handle the overhead (property management, maintenance, etc.)

(5) Get off social media and anything that results in us comparing our wealth. Someone will always have the bigger boat.

3. SHELF it · Book Review Actions · Book Reviews · Career · Novel Concepts and Interesting Research

BR 308: Hidden Potential – by Adam Grant

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: A good read.

Insights that resonated: 

(1) “The true measure of your potential is not the peak you reached but how far you climbed to get there.”

(2) Over 8 years, undergraduate students at Northwestern university were assessed on their performance on topics when their introductory class was taught by an “expert” on the topic. These students’ grades in subsequent advanced classes were logged and studied.

The trend of the results was clear – taking an introduction class from an expert decreased performance.

(3) Deliberate play works better than deliberate practice. Steph Curry’s coach believes practice can get monotonous. So his goal is to not have boring in their workouts

2. BUY it! · Bio/Autobiographies · Book Review Actions · Book Reviews · Business · Career · Entrepreneurship · Technology

BR 292: Build by Tony Faddell

Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I enjoyed Tony Fadell’s book. It felt honest, direct, and helpful.

Insights that resonated: 

(1) I appreciated the many Apple/Steve Jobs stories. Some of it confirmed Steve’s intensity (e.g., Jobs on vacation was worse than Jobs at work) and some of it also showed just how much Steve cared about the details. For example, there was a lot of debate between Apple’s product and marketing teams about an “all glass” iPhone. The marketing team wanted something similar to the Blackberry. Steve simply stepped in, made the call, and asked the team to move on.

(2) I appreciated how long Tony spent thinking about thermostats. There’s a whole saga about thermostats at his home in Tahoe. My mental model for starting a company is that you should only start a company when you can’t not do it. It certainly was the case with Nest.

(3) Tony’s story about Nest at Google was a true and sobering look at big company acquisitions. Few work as intended.

(4) Tony keeps driving home the importance of having high standards as a leader. Everything flows from there. That resonated.

3. SHELF it · Book Review Actions · Book Reviews · Career · Novel Concepts and Interesting Research · Philosophy · Psychology

BR 261: Fooled by Randomness by Nassim Taleb

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Fooled by Randomness is classic Nassim Taleb in that it is insightful and provocative. It just didn’t hit the heights of “Skin in the Game” in terms of what I took away. Perhaps it is because I had given a lot more thought to the role of chance in our lives – the topic of this book.

Insights that resonated:

1. We habitually underestimate the role of chance in our lives.

2. On randomness and stoicism.

“Having control over randomness can be expressed in the manner in which one acts in the small and the large. Recall that epic heroes were judged by their actions, not by the results.

No matter how sophisticated our choices, how good we are at dominating the odds, randomness will have the last word. There is nothing wrong and undignified with emotions—we are cut to have them. What is wrong is not following the heroic or, at least, the dignified path.

That is what stoicism truly means. It is the attempt by man to get even with probability. Stoicism has rather little to do with the stiff-upper-lip notion that we believe it means. The stoic is a person who combines the qualities of wisdom, upright dealing, and courage. The stoic will thus be immune from life’s gyrations as he will be superior to the wounds from some of life’s dirty tricks.”

2. BUY it! · Book Review Actions · Book Reviews · Career · Novel Concepts and Interesting Research · Self Improvement · Skills

BR 255: Range by David Epstein

Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I think this book is an important read as it is an antidote to the “start early and specialize as quickly as possible” advice that is sometimes peddled. While it might appear that David Epstein is against the notion of deliberate practice and specialization, I didn’t take it as such. Instead, his push is for us to appreciate breadth and the meandering path we might take to figure out what we want to specialize in. He makes the case (repeatedly) that the meandering path gives us the range to make the specialization count.

Top 3 Lessons:

1. Breadth of experiences are both key and undervalued. So, take the time to choose where you’d like to focus.

2. Lean into what your experiences have given you. And, also remember to lean into the experiences you are presented with. The dots only connect backward.

3. There is no such thing as “falling behind.” Comparisons are useless too. You are on your own unique path – one that will be defined by the range of skills you develop.

3. SHELF it · Book Review Actions · Book Reviews · Career · Psychology · Relationships

BR 247: The Algebra of Happiness by Scott Galloway

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: The Algebra of Happiness is a nice collection of his weekly newsletters with many nice nuggets. This book didn’t rank as high on my list as I’d already seen most of the content. I guess I was looking for something I hadn’t seen when I read the book.

Top Lessons:

  1. Hard work and lack of balance early in your career has a disproportionate impact later in your career. Speed matters. There’s no right way to do it. It involves trade offs.
  2. Most important decision you make is who you marry. Good sex is 10% of a good relationship but bad sex can be 90%. Aside from that, your values – especially on money matter a lot.
  3. The ratio of how much you sweat to watching others sweat is a leading indicator to success.
2. BUY it! · Career · Leadership · Management · Self Improvement

BR 237: Great at Work by Morten Hansen

Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Morten Hansen kicks this book off sharing that he thinks of this book as the work accompaniment of the 7 Habits of Highly Effective People by Stephen Covey (he also has 7 work principles). As someone who thinks of the 7 Habits as the best book I’ve read, this is a bold claim. But, and here’s the best part, his book lives up. I found it insightful, useful, and applicable. This book was part of my end-of-year reflection and will be a big part of my “get better” themes for 2019. And, it is a book I wish I had when I started my career.

First 3 principles:

  1. “Do less, then obsess.” In sharing the difference between the South pole expeditions of Robert Scott and Ronald Amundsen, Morten Hansen makes an interesting point on focus. Amundsen focused completely on one form of transportation – dogs – while Robert Scott struggled with five.
  2. “Redesign your work for value.” Cutting priorities isn’t enough. We need to obsess about value. Value = Benefits to others x effectiveness x efficiency.
  3. “Passion + Purpose.” Purpose is when you make valuable contributions to others or society that you find meaningful and doesn’t do harm. Purpose asks what can I contribute while passion asks the opposite. Match both.

Every principle resonated.

2. BUY it! · Career · Marketing · Skills

BR 236: This is Marketing by Seth Godin

Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: “Marketers help drive change for the people they serve. Change happens with trust and tension.” All of Seth’s work drives home a few vital points – if we seek to drive change for people we serve, we are marketers. And, in the long run, our ability to be good marketers comes from consistently acting in a way that wins trust. And, we win trust by behaving in a trustworthy manner in whatever we do.

Top 3 Lessons:

  1. The famous adage about people buying a hole versus a drill still misses the point. People don’t buy the hole, they buy the shelf, cleanliness, and eventually the satisfaction of being clean. People buy experiences.
  2. The symbols and logos you use are part of your brand – a set of expectations. Brand is a set of associations that people care about.Direct marketing involves measuring everything. Brand doesn’t. Refuse to measure brand marketing – you should only do it if you are willing to be consistent and patient.People associate frequency with trust. Don’t change ads or what you’re communicating when you are tired. :) (Question for myself – what is my brand? What are the consistent messages?)
  3. In the 1960s, legendary salesman and coach Zig Ziglar used to sell pots and pans. The standard approach for a salesperson at the time was to hit a new town, sell as many pots and pans over the course of a day, and drive out to the next one. However, Zig did it differently. When he picked a town, he moved in for a few weeks. He made sure he got the early adopters his colleagues got on day one. But, then, he stayed long enough to make friends, organize dinners, and get to know the community. As his behavior was so unusual, he began winning the trust of the folks on the other side of the chasm until he’d successfully sold his wares to anyone in the town who had a need for them. The magic of Zig’s approach was to intentionally commit to being patient to make the change he sought to make.
1. Read ASAP! · Career · Leadership · Parenting · Psychology · Relationships · Self Improvement · Skills

BR 233: Non violent communication by Marshall Rosenberg

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Simple, profound, life changing. Someone I know describes this as “algebra” for communication – a must read for anyone who communicates (i.e. all of us). I think that’s a great description. Putting this book to action will be my top focus in 2019.

Top 3 Lessons:

  1. Keeping observation and evaluation separate in our thinking and communication is one of the hardest things to do. There’s a time to observe and a time to evaluate – almost never a good idea to do both at the same time.Words like always and never communicate evaluation. Communicating observations can be powerful.
  2. I feel is often misused when we use it so say things we think. “I feel I’ve been mistreated” or I feel misunderstood or I feel you..
  3. We don’t know how to communicate needs. :) empathic listening is all about listening to feelings and needs.
2. BUY it! · Career · Novel Concepts and Interesting Research · Philosophy

BR 231: Tribe of Mentors by Tim Ferris

Category: 2 – BUY it!* (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: An enjoyable book with many nuggets of life advice that will likely resonate with you depending on when you read it.

Not top, but the first 3 Lessons:

  1. Susan Cain – “You will hear so many stories of people who risked everything in order to achieve this or that goal, especially creative goals. But I do not believe that your best creative work is done when you’re stressed out because you’re teetering on the edge of bankruptcy or other personal disasters. Just the opposite. You should set up your life so that it is as comfortable and happy as possible — and so that it accommodates your creative work.”
  2. Tim Urban – “Society loves to glorify the “you-as-CEO” paths and make people who don’t want to be the CEO of their own career feel inferior about their path, but neither of these paths is inherently better or worse than the other — it just depends on your personality, your goals, and what you want from a lifestyle. There are some super smart, talented, special people whose gifts are best expressed as CEO and others whose are best expressed when someone else is worrying about keeping the lights on and you can just put your head down and focus on your work. Likewise, there are some people who need to be CEO to find their work fulfilling and others for whom being CEO and having their work bleed into everything is a recipe for misery.”
  3. Graham Duncan – “I like to think about careers through Dan Siegel’s model of a river flowing between two banks, where one side is chaos and the other side is rigidity.. It’s critical to remember you can always choose to course-correct and swim toward structure or chaos, apprenticeship or freedom, depending on what you need at that moment, what tempo and phase of your career you want to be in, which riverbank you’re coming from and where you want to go.” Advice to himself – be more patient with the rigid side where you’ll likely find yourself in your early life.”

There are literally the first 3 quotes from my book notes. There are many ideas that have stuck with me. R