3. SHELF it · Book Review Actions · Book Reviews · Business · Design · Psychology

BR 280: Competing against Luck by Clay Christensen, Taddy Hall, Karen Dillon, David Duncan

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Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Competing Against Luck is intended to be an introduction to the “Job to be done” framework. It was an interesting read – however, it was less sticky than I hoped.

Insights that resonated: 

How do you figure out the job to be done? It involves asking 5 questions –

  1. What progress is that person trying to achieve? (Functional, social, emotional)
  2. What are the circumstances of the struggle?
  3. What obstacles are getting in the way of the person making progress?
  4. Are consumers making do with imperfect solutions or cobbling together hacks?
  5. How would they define what quality means and what trade-offs are they willing to make?

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