Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: Interesting book with lots of anecdotes from various experiments. After a very compelling start, I felt the book lost its way a bit toward the middle.
Top 3 Learnings:
1. Entrepreneurship is more about de-risking than taking risks. Keep testing the riskiest assumptions with simple experiments (We had interviewed Neil Blumenthal from Warby Parker in business school. This was a repeat of what he shared but powerful nevertheless).
2. Child prodigies rarely live up to their potential as they rarely learn to be original. Creative kids can often be trouble makers.
3. Vu ja de. So much of creativity is combining old ideas into new combinations.
Marler's Observatory 