2. BUY it! · Novel Concepts and Interesting Research · Psychology · Self Improvement

BR 121: The Power of Habit by Charles Duhigg

Priority: 2 – BUY It!  (All Categories are 1) Read ASAP! 2) BUY it! 3) SHELF it 4) SOMEDAY it)

Comments: Great research put together by an excellent writer. It is the equivalent of a Dan Brown-esque page turner for the psychology genre.

Top 3 Learnings:

1. We are creatures of habit – every one of us – much more than we realize. Habits are the “efficiency” unit of our brains and almost everything we do comes down to the habits we have in place. Luckily, these habits can be shaped and broken. Great people are just by-products of great habits.

2. A habit is a combination of a cue, an routine and a reward. e.g. To form an exercise habit, the cue could be leaving your clothes near your bed, the routine is exercise of course and the reward could be a cup of coffee!

3. There are some habits that are critical – called keystone habits. These are habits that influence almost all other habits. For manufacturing companies like Alcoa, safety was found to be the keystone habit. For humans, it has been found to be exercise.. (this has inspired me to no end to change exercise routines from 2-3 times a week to 5 times a week).

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