Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: Interesting book with a take on “lifestyle” entrepreneurs i.e. entrepreneurs who do things they like and fund a very good lifestyle for themselves.
If you are in touch with tech/entrepreneurship on the internet at large, it’s unlikely most of the ideas in the book are new. It still makes for a good read. (The other side of the story is – if you are interested in or are contemplating entrepreneurship, it’s a nice book to read)
Top 3 learnings:
1. Launch fast and iterate. This has become common wisdom in a way but this books shows many examples of those who launched, iterated and got much better.
2. Keep working on side projects. Most of the lifestyle entrepreneurs’ ventures began as side projects.
3. Resourcefulness and initiatives go a long way. Lots of great examples again of people who generated significant value out of practically nothing (hence, the $100 start up)
Marler's Observatory 