3. SHELF it · Book Review Actions · Book Reviews · Management · Technology

BR 108: Inside Apple by Adam Lashinsky

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I read this thanks to many favorable reviews and I walked away feeling a bit let down. I really couldn’t see what the fuss was about.

It’s definitely a very interesting book and describes the inside workings of Apple very well. Just didn’t think it was amazing.

Top 3 Learnings:

1. Integrity. And here, I refer to Apple, the company. There is a certain ‘wholeness’ to everything Apple does. And their approach to communication, design showcases this from time to time. It’s one message and it’s always well delivered. That’s very hard to do in a big company.

2. Organizing the company around functional lines wherein you don’t need to ‘move up’ to management if you want to do better.

3. Maybe the whole purpose of the status quo is to change it. Change is the only constant in nature. Apple broke all traditional management beliefs and practices and became wildly successful. The nice thing here is that they lived their mission – to change the status quo.

And, of course, it will fascinating to see how Apple fare without Steve Jobs at the helm..

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