Priority: 3 – SHELF it (All Categories are 1) Read ASAP! 2) BUY it! 3) SHELF it 4) SOMEDAY it)
Comments: Short book. A few interesting insights.. the rest tended to be close to the typical ‘self improvement’ talk that tends to drive many people crazy..
Top 3 Learnings:
1. Everything we do in life is influenced by the pain pleasure principle. We either do things to avoid pain or to derive pleasure.
2. Mental conditioning is incredibly powerful. When legendary basketball player Larry Bird had to shoot for a commercial that involved him missing a basket, he had to shoot 9 times to make sure he missed. The moment he had a ball in his hand, his conditioning took over!
3. We react more to loss than to gain.
Marler's Observatory 