Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: A very good book. The book revolves around the life of Tony Hsieh and Zappos.com. Tony Hsieh is a co-founder and CEO of Zappos.com – which grew from a tiny Silicon Valley start-up to an online shoe retailing behemoth with 1 billion dollars of sales. Zappos.com was eventually acquired by Amazon and Tony talks us through the building of the company and it’s distinctive culture.

Everybody with some experience working in a traditional start-up can relate to the story and difficulties that Tony Hsieh describes. What I personally liked most about the book is that it felt very personal – touched a chord, this one.