Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: This was a story of 2 entrepreneurial CEOs who started up post B School and it deals with how and why one of them is more successful than the other. Many good ideas with the concept wrapped in a good story. I don’t think much of it stuck with me sadly.
Marler's Observatory 