3. SHELF it · Book Review Actions · Book Reviews · Business · Entrepreneurship

BR 57: The Knack by Norm Brodsky

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Norm Brodsky shares some very profound insights of his thinking as a serial entrepreneur that (in my opinion) is a realistic approach to looking at things. This isn’t one for tech entrepreneurs who want to change the world – more for someone who wants to start a small business. Norm has a few simple ideas – go for a business idea that’s atleast a 100 years old. Don’t bother trying to create anything novel as it’ll cost too much to educate the market. Essentially, go into a business with tons of competitors who have lost the connection with the market in one way or the other, ensure high profit margins and go for success.

It’s not necessarily the ‘right’ way as there is no real ‘right’ way.. it’s honest, straightforward and from my limited experience, he’s definitely got a point.

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