Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: More like an academic look into businesses and profitability. Good in terms of the various profitability models discussed, decent in terms of linking it up into a story but I wouldn’t rate it very high on impact. The paperback could offer a better experience though as it was difficult to follow a few of the numbers and calculations on audio.
What to expect: A detailed look at about 20 (if I remember right) profit models weaved into a moderately engaging story. If you are looking to start your own business, this could be a good book to read to get you thinking about profitability.