Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: Nice book without being great. Iacocca tells us his life story and keeps us engaged.
What to expect: Iacocca did very well at Ford, rising up the ranks till he had an ego battle with the owner Henry Ford II and that obviously ended only 1 way. Iacocca then joined Chrysler and CEO and turned the company around in remarkable circumstances. Story of a very popular Italian American CEO.
Marler's Observatory 