4. SOMEDAY it · Book Review Actions · Book Reviews · Business · Management

BR 245: Brave New Work by Aaron Dignan

Category: 4 – SOMEDAY it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I think this might work for folks who are working in an old-world industry with no exposure to technology driven workplaces. It didn’t work for me. I got through 80% of the book before I quit.. so, I might have missed something game changing in the last 20%…

3. SHELF it · Book Review Actions · Design

BR 243: Microinteractions by Dan Saffer

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: An interesting book on the importance of getting the small details in Ux design right.

Top 3 Lessons:

1. When microinteractions are done well, you get to design “signature moments” – e.g. “You’ve got Mail.”

2. The more frequent the microinteraction, the more visible it should be.

3. The best, most elegant, microinteractions are often those that allow users a variety of verbs with the fewest possible nouns. E.g. users can enter any credit card and the field auto detects which one it is (versus asking users to select a credit card first).

3. SHELF it · Bio/Autobiographies · Book Review Actions · Book Reviews · Business · Management · Psychology

BR 242: Principles by Ray Dalio

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This is going to be a controversial rating for a book that has been lauded a fair bit in the mainstream media. Ray Dalio is a legendary investor and is clearly very smart. I just happened to follow his work via his videos and his “Principles” website after having done a case on Bridgewater in graduate school. So, a lot of the book wasn’t new to me. It would be in the “Buy it” category otherwise.

Top 3 Lessons: 

1. Ray Dalio’s success built on investing since he was 12 + reflecting on experiences + approaching every decision with a fear of being wrong (never being over confident).

2. First order and second order consequences are often in opposition. Unhealthy food has a good first auto consequence but a bad second out a consequence.
Question – Will you choose a painful healthy route or an unhealthy comfortable delusion?

3. Managers are engineers. They focus on setting up the machine to create the outcomes they seek. Build systems first, then put people in.

1. Read ASAP! · Book Review Actions · Book Reviews · Fiction · Technology

BR 239: Ready Player One by Ernest Cline

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Ready Player One was a fun and riveting read that I’m sure I’m going to revisit. The book has a lot of references to 80s pop culture that I didn’t get – it still was that good. Great fiction transports you to a different world – and, as I was reading Ready Player One, I felt fully immersed in the world created by Gregarious Simulation Systems.

It changed my point of view on Virtual Reality from a skeptic to someone who believes it is likely to change how we think of life on this planet. It also inspired me to read more fiction.

3. SHELF it · Book Review Actions · Book Reviews · Fiction · Relationships

BR 238: The Book of Unknown Americans by Cristina Henriquez

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I read this over the holidays at the end of the year. It is a beautiful, poignant, story of a Mexican family who made it over the border to live a better life in the United States. I read it as a friend shared it as among her favorite books of the moment. Books have this magical ability to open your eyes to what someone else is going through.

This book does just that.

1. Read ASAP! · Career · Leadership · Management · Self Improvement

BR 237: Great at Work by Morten Hansen

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Morten Hansen kicks this book off sharing that he thinks of this book as the work accompaniment of the 7 Habits of Highly Effective People by Stephen Covey (he also has 7 work principles). As someone who thinks of the 7 Habits as the best book I’ve read, this is a bold claim. But, and here’s the best part, his book lives up. I found it insightful, useful, and applicable. This book was part of my end-of-year reflection and will be a big part of my “get better” themes for 2019. And, it is a book I wish I had when I started my career.

First 3 principles:

  1. “Do less, then obsess.” In sharing the difference between the South pole expeditions of Robert Scott and Ronald Amundsen, Morten Hansen makes an interesting point on focus. Amundsen focused completely on one form of transportation – dogs – while Robert Scott struggled with five.
  2. “Redesign your work for value.” Cutting priorities isn’t enough. We need to obsess about value. Value = Benefits to others x effectiveness x efficiency.
  3. “Passion + Purpose.” Purpose is when you make valuable contributions to others or society that you find meaningful and doesn’t do harm. Purpose asks what can I contribute while passion asks the opposite. Match both.

Every principle resonated.

1. Read ASAP! · Career · Marketing · Skills

BR 236: This is Marketing by Seth Godin

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: “Marketers help drive change for the people they serve. Change happens with trust and tension.” All of Seth’s work drives home a few vital points – if we seek to drive change for people we serve, we are marketers. And, in the long run, our ability to be good marketers comes from consistently acting in a way that wins trust. And, we win trust by behaving in a trustworthy manner in whatever we do.

In many ways, Seth’s book was a “1 – Read ASAP” before it even showed up at my table because Seth has won my trust through years of daily writing on his excellent blog. His brand shines through. I expected it to change how I think about marketing.. and it did.

Finally, in the spirit of being targeted at an audience, this book is for fans of Seth’s blog. And, it delivers if you are one. :)

Top 3 Lessons:

  1. The famous adage about people buying a hole versus a drill still misses the point. People don’t buy the hole, they buy the shelf, cleanliness, and eventually the satisfaction of being clean. People buy experiences.
  2. The symbols and logos you use are part of your brand – a set of expectations. Brand is a set of associations that people care about.Direct marketing involves measuring everything. Brand doesn’t. Refuse to measure brand marketing – you should only do it if you are willing to be consistent and patient.People associate frequency with trust. Don’t change ads or what you’re communicating when you are tired. :) (Question for myself – what is my brand? What are the consistent messages?)
  3. In the 1960s, legendary salesman and coach Zig Ziglar used to sell pots and pans. The standard approach for a salesperson at the time was to hit a new town, sell as many pots and pans over the course of a day, and drive out to the next one. However, Zig did it differently. When he picked a town, he moved in for a few weeks. He made sure he got the early adopters his colleagues got on day one. But, then, he stayed long enough to make friends, organize dinners, and get to know the community. As his behavior was so unusual, he began winning the trust of the folks on the other side of the chasm until he’d successfully sold his wares to anyone in the town who had a need for them. The magic of Zig’s approach was to intentionally commit to being patient to make the change he sought to make.