Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: First, I hope you get the audible version. The narrator makes a special book feel extra special. In some ways, that’s what this book is all about – feelings. It is about the feelings that go into building something special. Nike founder Phil Knight takes us on a wonderful adventure. In doing so, he shares things he did well and things he wished he hadn’t done. For example, he does a couple of downright wrong stuff (ethically). But, somehow you forgive him. You forgive him because of his authenticity and because you feel you might have done the same in that situation.

This is a book about Nike. But, really, it is a book about spirit, care and the joy of the pursuit. Very heartfelt and beautifully written.

Top 3 learnings:

1. Businesses are about money just as a body is about blood. You need it to operate but life is so much more than that. And, business IS personal.

2. You measure yourself by the number of people who measure themselves by you.

3. The art of competing is forgetting that competition exists.

Book notes here.