Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: A really good book. I didn’t find it as new simply because it involves broadening Jeff Bezos’ philosophy about people who are right a lot continually changing their mind. In Persuadable, Al helps us understand how to think about being persuadable and shares a compelling rationale for being so.
Top 3 Learnings:
1. Two of my favorite business tales – Jeff Bezos on being right a lot and Ray Dalio’s investment approach.
In 1981, Dalio was sure US was on the brink of a recession because he felt the government was too leveraged. He began publicizing it. But, to Dalio’s surprise, the stock market surged and led to a tremendous embarrassment and loss of fortune.
So kept detailed records of every trade he made and began noting what happened with every investment – learning from both his success and painful losses. Pain + success = progress. Kept finding “rules” for the market and kept improving it.
2. Thanks to Ralph Waldo Emerson’s writings which normally emphasize leadership bravado and single-mindedness, we focus a lot on consistency. So much so that whole political campaigns are won the moment a candidate switches views on a topic. While the rationale for this is because political candidates are often guilty of changing views based on when it suits them, we also end up punishing those who’re changing it because of better data.
Abraham Lincoln, for example, was a notorious flip flopper who changed his views on the civil rights movement as new data presented itself. even black scholar and activist W E B De Buy? who was often critical of Lincoln admired his always critical and flexible brand of leadership.
3. The overall point of the book is to view our approach to life and business as an evolving thesis. Seek new information, keep improving the thesis and get better.
Book notes here