Category: 2 – BUY it!* (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
*A category 1 – Read ASAP book if you ever attempt to design a website. I still put it in category 2 because we’re all web design consumers (and, hopefully, creators?) now. :)
Comments: Awesome design book.
Top 3 Learnings:
1. Where possible, stick to design conventions. We are creatures of habit and design conventions go a long way in helping us understand what we should do next.
2. Always prioritize user testing. Simple, continuous, lightweight user testing beats heavy research done every once a while.
3. The question to ask isn’t – what does the average user like? There isn’t an average user.
The question to ask is – Does this feature with these items and this wording in this context on this page create a good experience for most people who are likely to use this site?