3. SHELF it · Book Review Actions · Book Reviews · Entrepreneurship · Technology

BR 186: The Third Wave by Steve Case

the third wave, steve case

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This book read as part autobiography, part technology book, part political change manifesto. It was an interesting read until a point after which I felt it got a bit repetitive. I definitely agreed with his thesis that working with the government will become critical for the next generation/”third wave” of entrepreneurs. I also enjoyed Steve Case talking about his time at AOL as this was a part of internet history I didn’t experience.

Top 3 Learnings:

1. The first wave was the start of the internet. The second was the social wave and was about communication and social media. The third wave will be the internet of everything.

2. As entrepreneurs attempt to disrupt large industries, they will need to partner more with incumbents and the governments. It will not be possible to disrupt industries like infrastructure and energy from the outside like in the second wave. Regulatory nous will be key as there will be plenty of government interaction in the third wave.

3. Entrepreneurs often slam the government as holding them back. However, the internet wouldn’t exist if it wasn’t for government programs. Build bridges instead of burning them.

3. SHELF it · Book Review Actions · Book Reviews · Entrepreneurship · Psychology

BR 185: The Jobs To Be Done Handbook by Bob Moesta and Chris Spiek

Jobs to be done, handbook, bob moesta, jtbd

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Practical how-to guide on conducting “jobs to be done” interviews. I had attended a Bob Moesta presentation in person once and this book just felt like the extended version of that. Lots of tips and tricks.

Top 3 Learnings:

1. With jobs to be done, it is all about finding the “why” behind customer decisions and then figuring out ways to meet the unmet need

2. To hire a product, you must fire another product. Every customer has only so much space in their lives to use products. So, if you are trying to get them to change behavior, they will need to let go of a product that isn’t doing the job so well.

3. Good jobs to be done interviewing does not connect the dots for the interviewee. Be ignorant, make no assumptions and keep asking them questions. Again, in the live presentation, Bob Moesta conducted a demo interviewed and showcased this beautifully – that will stay with me. :)

Book notes here.

3. SHELF it · Book Review Actions · Book Reviews · Entrepreneurship · Psychology · Self Improvement

BR 182: The One Thing by Gary Keller and Jay Papasan

One thing

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: The One Thing was a pleasant read. It felt like a “starter” self help book. Lots of interesting ideas packaged in a “how to,” without much focus on “why.”

Top 3 Learnings: Just one learning – of course.

At any given time, it will feel like you have many things you need to make progress on.

Take a step back and ask yourself – what is the ONE thing you need to focus on?

Then, make progress on that.

(No other book notes :))

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BR 179: David and Goliath by Malcolm Gladwell

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Malcolm Gladwell is a masterful writer and weaves together many stories into a compelling book that asks us to rethink our traditional ideas of what constitutes an advantage.

Top 3 Learnings:

1. You may be better off being a big fish in a small pond. More people get discouraged and depressed being average at a top institution.

2. David and Goliath was a mismatched battle. As a slinger, Goliath actually stood no chance.

3. There is such a thing as a desired level of adversity. That’s how character is built.

Book notes here.

3. SHELF it · Book Review Actions · Book Reviews · Business · Entrepreneurship · Leadership · Management · Technology

BR 178: The Alliance by Reid Hoffman and Ben Casnocha

alliance

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: The contents and philosophy behind this book is very close to my heart as I’m heading to work at LinkedIn post school. A lot of it felt very familiar and true from my experience at LinkedIn over the summer. Thanks Reid – for sharing it with the world.

Top 3 Learnings:

1. The best way to retain talent is to accept the fact that talented folks will want to leave. Plan for that.

2. Build talent management around “tours of duty.” These are “missions” of sort which challenge talented employees for a certain period of time and ensure a win-win scenario for both the company and the employee.

3. The best companies treat employee relationships as a two-way alliance. This lasts long after the employee leaves the company.

Book notes here.

3. SHELF it · Book Review Actions · Book Reviews · Creativity · Entrepreneurship · Skills · Technology

BR 173: The Elements of User Experience by Jesse James Garrett

user experience, UI, UX

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This is a user experience book that attempts to structure how you build tools (in this case, websites) that result in a good user experience.

Top Learning: Book notes here (it is the sort of book I might come back to when I’m designing a website)

1. Read ASAP! · Bio/Autobiographies · Book Review Actions · Book Reviews · Career · Creativity · Entrepreneurship · Philosophy · Self Improvement

BR 170: How to Fail at Everything and Still Win Big by Scott Adams

How to Fail at Everything and Still Win Big, Scott Adams,

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I debated about whether this should be a priority 1 or priority 2 book. I went with priority 1 because I think this book mixes personal experience with provocative ideas and a solid collection of “good life” principles that I’ve found true. I also love (and try living by) Scott’s experimentation based approach to life.

Top 3 Learnings:

1. Goals are for losers. Focus on building systems that will last. E.g. instead of trying to lose 10 pounds in 6 months, focus on building a system of exercising 3 times every week.

2. Collect skills like a crazy person. Every skill you collect doubles your chances of success. Greatness is often a collection of mediocre skills.

3. Experiment away your way to a great life. Failure is an important part of experimentation

Book notes here