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BR 48: The Little Red Book of Selling by Jeffrey Gitomer

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Good book. Lots of little principles that concern selling and being effective in general. Gitomer has got a very ‘put yourself out there’ style that can tend to be strong, pushy and aggressive but it does make sure the book is an entertaining read.