BR 279: Working Backwards by Colin Bryar and Bill Carr

See the source image

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Working Backwards attempts to codify interesting aspects of the Amazonian approach to building companies. This is one for the shelf as many of these insights/practices – 6 page memos, PR FAQs, bar raisers, etc., weren’t as new to me. Your mileage may vary. :)

Insights that resonated: 

(1) A key reason written documents work better than PowerPoint is because of the information density.

(2) When interviewing folks for your team, don’t let candidates who you won’t be excited about pass the hiring manager screen. Sending a “Maybe” candidate through isn’t raising the bar.

(3) Jeff Bezos’ appetite for risk combined with the practice of of developing top talent by giving them venture bets and the space to fail is incredible.


New categories – Read it, see it-buy it, shelf it or read if it falls on your lap..

Dear Readers,

After some feedback on the difficulty to gauge between ‘Recommended’ books and not-so-recommended books, I have been working on a change in the way the book reviews are presented. The way forward would have books split into 4 categories –

Category 1 -> Read it ASAP!

Category 2-> If you see it, buy it!

Category 3 -> Shelf it.. read when you have time.

Category 4-> Read if it magically falls on your lap..

The next steps would be to re-categorize the existing book reviews and then resume book reviewing.